3/25/11

March Madness and Nutrition?

My friend shared with me the following story and I couldn't help but make an interesting correlation:

"Sweat is accumulating at my hairline. I can feel my pulse racing. This meeting is already 15 minutes over. I was supposed to leave already and I still have to pick up supplies. Finally, I hear 'If there aren't any questions, we'll see you guys next week.' Before the speaker can finish his sentence, my purse is on my shoulder, keys are in hand and I am first in line to leave the room. I walk/run to my car (as gracefully as you can in 3-1/2 inch heels on gravel). I imagine I created quite a dust storm as I gassed it out of the parking lot. I pull a Mario Andretti and make it to the store in record time. Sliding into the parking spot I'm in the store before the car door closes. I pick up the necessary supplies and am back in my car in less than 4 min (thanks Market Street for the super speedy service!). Through some grass and over a few "useless curbs" I maneuver my way home and am in my living room before the garage door closes. I turn on the TV and am fumbling over the buttons. What channel? What channel?!! I found it! It's March Madness."
As I listened to my friend's story I heard her describe her panic to get to the TV. When she found the game, she wasn't looking for how many fouls his teamed had accrued, the number of turnovers, how many baseline points, free-throw stats, etc. What is the first thing we look for when we turn on a game? THE SCORE!

I couldn't help but think about this from a nutrition perspective. Wouldn't it be great if we could pick up a product in the store and just see the overall score? There may be fiber but too much sodium and sugar. Just like in basketball, the point guard may have made two 3-pointers and the center may have too many fouls. But all of those stats are manifested in the game score. But wait, there is an overall nutrition score - NuVal.

More than 30 nutrients are rolled into one simple NuVal score. Scores range from 1-100 and are located right on the price tag at Market Street.

Sports fans, think of NuVal as the game score. This can of green beans has a NuVal score of 52, but that can of green beans has a NuVal score of 100. All of the details of the "game" have been rolled into the NuVal score. And just like in the big game, the team (product) with the higher score when the final buzzer sounds is the winner!!!

(The concept of this theme was originated by a fellow RD as she described it to football players. The idea was then repurposed as I heard my friend's March Madness story.)

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